Monday 27 October 2014

Creative Writing Task - 'Where Have All The Surfing Cowboys Gone?'

http://fashiontoast.com/2013/11/where-
have-all-the-surfing-cowboys-gone/
At first glance the link between the painted blue wall reading "Surfing Cowboys" and the clean cut white 'danger dress' is rather vacant. In fact there appears to be almost no connection at all between the two, the apparent 'danger dress' itself appears nothing more than a everyday take on a tennis dress and in combination with the white generic slip ons the overall look would look better placed on the courts of Wimbledon. The only 'danger' surrounding the dress could be seen as the small slit up the thigh of the skirt creating a folded diamond of fabric across the waist, but again this is not an original style and has been seen among many high street stores for the past year. The familiarity of this style within the world of high street fashion completely removes its concept of being a 'danger' especially when the same style is visible on teenage girls from age 16 plus.
The overall concept of the photo is more resemblant of the 'wanna-be' fashion models and look-book creators of social websites such as Tumblr with very minimal explanation of what was actually being thought about the design of the clothing and pose within the images. The reference of the 'Surfing Cowboys' to those without any background knowledge may present a completely un-relatable link that was included purely for the purpose of it looking good against the model.
However despite this initial response upon further research the links between the vacant model and location of 'Surfing Cowboys' are more than originally meets the eye. The wall is actually a building located on 12553 Venice Blvd, Los Angeles, California belonging to a shop of vintage surfboards, quirky furniture and apparel all sporting the concept of the Californication lifestyle and American dream. The shops aesthetic focuses on the minimalism of the surfer lifestyle, embracing youth and teenage freedom. The white and blue of the image is reflective of sea side location that is so prominent within California (surfing capital of the USA) and the sunshine beating down on the models face only enhances that liberation of summer time activities. The overall look is minimalistic and fresh, embracing both the concept of the Californian lifestyle and the mood of the shop 'Surfing Cowboys', perhaps then the question as to "Where have all the surfing cowboys gone?" is an awareness of the minimal surfing lifestyle of the 1970s/80s is being lost in a modern generation of technology, a message advocated by the shops own aesthetic. 

http://fashiontoast.com/2013/11/where-have-all-the-surfing-cowboys-gone/
Internet Ref: http://www.surfingcowboys.com

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