During the talk we were able to see the artists, such as Charlotte Gabriella, applying the products to a model and discussing their participation in various fashion events throughout the fall fashion weeks such as Sorapol. This talk in particular focused on how you develop yourself as a makeup artist and also makeup skills for darker skin tones, something I found very interesting as the makeup application is different to that of pale tones and carries a far more unique and beautiful final result, especially with the addition of golden highlighters such as Illamasqua's 'Gleam' which was used to illuminate through the centre of the face during the Sorapol show.
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| Highlight in Gleam through centre Illamasqua mascara Lipstick in Rockerbilly on cheeks Terracotta on chin to apply warmth Lipstick in Apocalypse Gloss in Violate |
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| Products used: Hydra Veil Primer Skin base foundation Honour on the centre of the lid Navy pencil on inner and outer corners Embellish Cream Eyeshadow blended |
Illamasqua are an independent makeup company that was born in the United Kingdom and created by the owner of GHD, Julian Kynaston. The companies heart focuses on creativity and individuality and finds inspirations from the past and also concepts of the future. Their products are completely unique both in name, texture and colours and this is what sets them apart from other brands. They are the future of makeup. Now currently in its 7th year the company is known globally and its creative director Alex Box is a woman of great personal inspiration to myself and many other budding makeup students. Her work captures the very essence of using makeup as a media of art, her concepts are completely unique to Illamasqua's style and ooze distinctive beauty.
Something that I also admire about Illamasqua despite their artistic nature and gorgeous array of products is their ethical approach to todays beauty industry, in particular their makeup brushes which are 100% synthetic and cruelty free. Something that bothers me personally within the cosmetic industry is how animals are both treated and effected outside of EU regulation, this is in regards to both animal testing and hair harvesting. Illamasqua set themselves apart from the rest by fully standing against this philosophy that is so prominent within continents such as Asia. Their ethical approach demonstrates how both consumers and companies are becoming more aware of the sources of their products and that beauty for us does not have to mean suffering of another creature, regardless of it being outside EU legislation.
The Challenge
Once the talk was over we were set a task by Illamasqua to create a makeup look that could be used on a couture catwalk. For this there was no theme or brief set, instead we had to create our own idea from scratch and present the finished look with a short brief. To create this look we worked in groups of three using one member as the model and the two others as the artists. Working in a team was a new experience for me and at first was rather challenging however once the challenge had commenced I found it interesting to collaborate ideas with others and produce a piece that was the outcome of a variety of creative ideas.
For our piece we were inspired by the concept of British heritage, regality and literature with a final look that reflected a modern interpretation of the Queen of Hearts. For this we created a white geometric diamond on the skin that reflected a playing card, with flushed red cheeks and a fine cut red lip. Overall the look was successful for a first attempt at applying makeup to a model however there is room for improvement such as the base application which was patchy upon closer inspection and the evenness of the lip shape. For this challenge we were set a time frame of 40 minutes which despite seeming like a lengthy amount of time to complete the look, still left us with unfinished lashes. In reality we would only have 20 minutes to complete the look, this made us aware of just how much skill it takes to apply makeup within that time frame and put into perspective just how much development of skill is needed.
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